The leading source of advertising, marketing & media news
WEB5 days ago · Marketing Interactive is Asia's leading source of advertising, marketing & media news. News coverage includes Singapore, Malaysia and Hong Kong, reaching out to all marketing & advertising related ...
If you don’t get it, don’t get into it | Marketing-Interactive
WEB1 day ago · 20 September 2024. author. Staff Writer. twitter /. facebook /. linkedin /. “If you don’t get it, don’t get into it,” that was the key sharing by Eugene Lee, CMO of McDonald’s at a ...
How brands can reimagine experiential retail in the APAC region
WEB1 day ago · In 2022, APAC eCommerce in Asia Pacific grew 12.5% to US$3.4 trillion in 2022, according to data from market research firm Research and Markets. With an expected CAGR of 10.2% from 2022 to 2027 ...
What is verbal branding and how can it help brands?
WEB1 day ago · However, with the emergence of verbal branding agencies, it is perhaps time for brands and marketers alike to look at the 'ABC's in a different light. Verbal branding is the strategic use of ...
Most Recent - Marketing-Interactive
WEB4 days ago · Marketing Interactive is Asia's leading source of advertising, marketing & media news. News coverage includes Singapore, Malaysia and Hong Kong, reaching out to all marketing & advertising related ...
About Us - Marketing-Interactive
WEBJun 30, 2024 · about marketing–interactive. Established in June 2002, MARKETING-INTERACTIVE is Asia’s leading source of advertising, marketing and media intelligence reaching out to CMOs across Singapore ...
Study: 97% of brands identify content creators as influencers
WEBJun 4, 2024 · In 2024, most brands are considering engaging with influencers and integrating influencer-led approaches into wider campaigns. In fact, 81% of brands have been involved in influencer campaigns ...
News - Marketing-Interactive
WEB5 days ago · Marketing Interactive is Asia's leading source of advertising, marketing & media news. News coverage includes Singapore, Malaysia and Hong Kong, reaching out to all marketing & advertising related ...
Introducing the AI-dience | Marketing-Interactive
WEBNov 14, 2023 · Predictive audiences (AI-diences) are a group of consumers defined by the likelihood of them taking a specific action, such as downloading an app or making a purchase. AI creates these from mixed ...
Meet the digital trends shaping 2021 - Marketing-Interactive
WEBAccording to the 2021 Digital Trends Report, “customers of all kinds were driven online at a rate that amounted to a jump of five to ten years in projected adoption”. Naturally, this rapid ...