Share a Coke campaign post-analysis - Marketing Mag
WEBJun 22, 2012 · Results. The campaign exceeded expectations with millions of Australians getting together and ‘Sharing a Coke’ either virtually or literally. Young adult consumption increased significantly during the campaign, up by 7%, making 2011 the most successful summer ever. The campaign earned a total of 18,300,000-plus media impressions.
Marketing Mag | Australian marketing news, trends and resources
WEBHow a giveaway can grow your brand in 2024. Marketing Mag, delivering marketing news, opinions and tools to over 56k members Australia wide. We know the Australian market better than anyone.
Brand profile: How Grill’d rescued the burger, and how it plans to ...
WEBAug 5, 2013 · Like all good Aussie yarns, this one starts in a pub. Over a few beers came a complaint: ‘I can’t find a decent, healthy burger.’ The resounding retort from friends, sick of hearing this grievance from Simon Crowe, was ‘put up or shut up.’
The Rhonda and Ketut narrative: campaign post-analysis
WEBMarketing Mag April 8, 2014. Campaign: Rhonda narrative. Client: AAMI. Agency: Badjar Ogilvy. Background. The motor insurance market in Australia is mature, highly competitive and its growth has plateaued. Nowadays the only real way to grow is to steal customers from competitors. And therein lies the challenge.
Thodey’s legacy: How Telstra transformed for a brilliantly …
WEBMarketing Mag February 23, 2015. As David Thodey prepares to hand over the reins, customers are now firmly and proudly on Telstra’s centre stage. Lisa Schofield looks back at this iconic Australian brand’s quest to redefine its purpose as a launch pad for the future of a connected Australia. T here are some brands that feel as true blue ...
WEBCASE STUDY Mastering the Digital Marketing Plan. CASE STUDY. ital Marketing PlanProfessional Mastery SeriesStep-by-step guide with expert advice and techniques for briefing an integrated marketing commun. cations campaign, with Ogilvy’s Mark Sareff.This premium content is produced and published by Marketing, Australia’s onl.
Scaling content creation with generative AI | Marketing Mag
WEBContent supply chains are slow and complicated. Amit Ahuja from Adobe explores how generative AI can alleviate these issues. The content landscape is changing rapidly.
'Share a Coke' campaign increased US sales for the first time in a ...
WEBSep 30, 2014 · The company’s US sales have risen 2.5% since it rolled out the ‘Share a Coke’ campaign, which began in Australia in 2012 with Ogilvy Sydney. While The Coca-Cola Company will release official figures in late October, the WSJ has reported that Nielsen store-scanner data found Coke sales in the US rose 0.4% for the 12 …
Keeping it brief: using ‘universal briefing' to create convergent ...
WEBApr 1, 2014 · Universal briefing makes agency management more effective and allows each discipline to thrive instead of relying on individual briefs that may cause one or more disciplines to underperform due to a lack of coherent information. It reduces repetition and therefore costs in billing hours spent deciphering briefs, conducting research and …
Bumble revamps app for ‘exhausted’ women in new global …
WEBJanuary Jones May 9, 2024. Women-first dating app Bumble has released a global campaign to showcase its new visual identity and app changes. The new campaign expands upon the app’s signature ‘Make the First Move’ ethos, but now includes additional ways for users to begin conversations. One of the pivotal changes includes the new ...
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