“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

Leave it to AMC Theatres to find a way to make the theatrical experience even worse. The chain is about to play even MORE ads ...

AMC Theatres announced it will be adding commercials before movies, in addition to the already lengthy amount of trailers and ...

The popular chain has announced a new advertising plan that will certainly make the moviegoing experience more annoying.

AMC is joining major competitors in running even more commercials before the movie begins starting July under a new ...

AMC Theaters will soon run even more commercials before its movies start, adding non-trailer ads to its pre-movie spots.

Starting July 1, AMC Theatres, the largest cinema chain in the U.S. and Europe, will introduce an additional commercial to ...

As if waiting for a movie to start didn't take long enough, AMC Theaters has decided to add more commercials to films' ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since 2019, but it risks irking loyal customers.

AMC responded to news today that they're running more ads before movies. Essentially, it doesn't impact moviegoing, according ...

AMC has made a lot of strides since the pandemic, when movie attendance collapsed. However, with movie theater attendance ...

AMC Theaters will start showing advertising during the trailers and before the movie begins. Regal and Cinemark have had ...