One of the top tech analysts on Wall Street says other cloud providers are doing better in the generative AI era.

Amazon continues to work to dominate the world of new-tech advertising. The company’s Amazon Web Services will launch a real-time bidding service for ad buyers and sellers called AWS RTB Fabric, with a goal of helping marketers and media outlets buy and sell digital commercial inventory through split-second auctions.

A mid the wave of hype over artificial intelligence, a growing chorus of fear has sprung around software engineering, where executives are threatening to automate swaths of work. But an ongoing overhaul at America's second-largest private employer has a more immediate warning - already on warehouse floors.

Amazon.com is building an e-commerce fulfillment business where humans are more efficient and less necessary, thanks to artificial intelligence and robots.

Amazon, which has asserted its dominance in retail and the tech industry with its cloud computing services, has turned heads this year with dramatic workforce changes as it invests billions into artificial intelligence.

In one post, Amazon highlighted Blue Jay, a robot it calls “an extra set of hands that helps employees with tasks that involve reaching and lifting,” and its agentic AI system Project Eluna, which “acts like an extra teammate, helping reduce that cognitive load” while optimizing sorting to reduce bottlenecks.

ZDNET's key takeaways Amazon held its Delivering the Future event. The event focused on how AI and the latest tech impact deliveriesThese benefits encompass prescriptions, medicine, and more. Amazon expanded from being more than just an e-commerce site to a marketplace that people rely on for quick deliveries of their goods.

Considering the company spent an estimated $250 million for the rights to make a 'Lord of the Rings' TV show, that number is surprising.