Meghan Markle Hard Launches Her 'As Ever' Lifestyle Brand on Instagram — Here's When You Can Shop
The Duchess of Sussex has rebranded her lifestyle brand, formerly known as American Riviera Orchard, and launched a new Instagram account to mark the transformation
Meghan Markle renames lifestyle brand ‘American Riviera Orchard’ to ‘As Ever’ after trademark woes
The cat’s out of the bag,” the Duchess of Sussex, 43, said in a video as she unveiled her lifestyle brand’s new name.
Meghan Markle Faces Backlash for Using Clothing Brand’s Name for New Lifestyle Venture
The Duchess of Sussex's brand is called As Ever, the same name as an existing clothing brand in New York City.
Meghan Markle rebrands lifestyle venture to As Ever
Meghan Markle has rebranded her lifestyle venture, previously known as American Riviera Orchard, to the new name “As Ever.” The announcement was made in an Instagram video shared with her 1.9 million followers.
Meghan Markle caught in another branding snafu as NYC clothing label As Ever speaks out
The Duchess of Sussex, 43, unveiled the new name of her soon-to-be-launched brand, revealing that she dropped the initial American Riviera Orchard moniker.
Meghan Markle's latest 'disaster' brand launch is down to one thing, reveals insider
Meghan Markle has not had a smooth start with the rollout of her newly renamed brand, As Ever, and royal insiders had a thing to say.
Meghan Markle’s As Ever Logo Problems Are a Little More Nuanced Than Armchair Experts Make It Sound
After the Duchess of Sussex announced her American Riviera Orchard rebrand, she once again is facing accusations of ...
Meghan Markle Drops Hint About As Ever’s First Product in Easter Egg-Filled Instagram Post
Meghan Markle gave a rare look at her vision board that included sweet mementos and inspiration quotes in an Instagram post ...
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Meghan Markle’s As Ever Name Change Was Years in the Making
Meghan Markle’s brand name was changed from American Riviera Orchard to As Ever to reflect the expansive nature of the brand, ...
How Meghan Markle has been not-so-subtly hinting at her As Ever rebrand for weeks
The “Suits” alum explained via Instagram on Monday that the original name, American Riviera Orchard, “limited” her lifestyle ...
Meghan Markle's As Ever Logo Was 'Intentionally Designed' with Tribute to Prince Harry
Meghan Markle's As Ever logo includes a tribute to Prince Harry. Inside the symbolism and what the Duchess of Sussex has said ...
Meghan Markle shares rare photo of daughter Lilibet on new ‘As Ever’ website ahead of launch
The Duchess of Sussex, 43, revealed that she ditched the American Riviera Orchard moniker after feeling “limited” in her ...
Meghan Markle forced to rebrand American Riviera Orchard as As Ever 2 weeks before Netflix show launches
The “Suits” alum announced As Ever as she admitted its previous name “limited [her] to things that were just manufactured and ...
Major blow for Meghan Markle as royal fans issue damning verdict on her new brand
Meghan Markle has suffered a major blow after royal fans share their dislike of her brand's new name, As Ever. Taking to ...