In a bid to reinvigorate PC sales, Dell should've put a lot of thought into how it rebrands its PCs. Instead, it ripped off ...

Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...

Dell is reorganizing its entire product lineup, retiring iconic brands like XPS, Inspiron, Latitude, and more. All in the ...

Dell COO Jeff Clarke said at a media briefing that the naming decision was based on research the company did with "tens of ...

Named brands like XPS and Inspiron will now fall under performance categories. Plus, Dell expanded its partnership with AMD.

At CES 2025, Dell introduced three product categories – Dell (designed for play, school and work), Dell Pro (designed for ...

Dell’s XPS line, which has been a prominent name in premium laptops for years, is being replaced by new Dell Premium models.

Dell kills off its XPS brand to be more like Apple: announces new Dell, Dell Pro, and Dell Pro Max systems with Base, Plus, ...

Dell's rebranding is similar to Apple's naming style, which uses "Pro" and "Pro Max" for its top iPhone models. When asked ...

At CES 2025, Dell Technologies introduced new products emphasizing innovation, sustainability, and performance. The updated ...

Dell rebranded all of its PCs at CES 2025, and while it might ultimately be more simple to understand in the long run, ...

Dell has announced a major change in the way it brands its laptops and desktops and is doing away with badges like XPS, ...