Its latest launch, Peptide Lip Shape, is set to redefine beauty. Hailey Bieber talks inspiration, vision and building Rhode.

On Friday, Jan. 24, the model and beauty founder, 28, announced the launch of the brand's highly anticipated lip product, Peptide Lip Shape. To celebrate the launch, Rhode released a star-studded campaign featuring Canadian pop singer Tate McRae and models Yoon Bae, Anyier Anei and Mahi Kabra.

We spotted what appeared to be an unreleased pocket-sized lip liner. In the first photo, Hailey posed to the camera wearing a chic pair of office-siren-inspired glasses whilst her trusted makeup artist, Nina Park, swiped on a light brown lipliner across her top lip.

Lip liners have had a major redeption arc in the last year. The latest beauty brand to sign on (or, should we say get in line) with the trend? Hailey Bieber ’s Rhode. The beauty entrepreneur, model, and new mother has been teasing today’s launch for the last month—and finally, the Rhode Peptide Lip Shape is here.

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