A leaked letter exposes internal discontent among Jaguar's design team over the company's bold rebranding efforts, sparking ...

Jaguar began a campaign to rebrand itself as a luxury electric brand of the future. It gave itself a new logo, revealed the ...

I n the many, many megabytes of memory used to scrawl thoughts about the Jaguar rebrand from last year, only one thing was ...

Jaguar was mauled for ditching the iconic 'growler' badge, used for decades on grilles and bonnets, and replacing it with a ...

An icon in the shape of a lightning bolt. Impact Link Jaguar gambled big this year on a total brand transformation. And in 2025, the British luxury carmaker will need to prove all the fuss was ...

Forsman & Bodenfors NY Group Creative Director Ivan Guerra predicts that the next big thing in the new year's marketing could ...

Jaguar sales plunged by more than a quarter last year as bosses at the luxury car maker gambled on a controversial rebrand ...

Jaguar announced a bold rebranding exercise under the Panthera project which fueled dissent within Jaguar’s design team. Tap here for more details.

What about Jaguar's core customers? Chris Ward mentioned that the brand doesn't mind losing its core customers because it's ...

Marketing: Around the world, brands have learnt that revamping their identities without thinking the exercise through can be ...