Mattel’s first ever Ken doll based on a professional athlete has generated a frenzy of interest both in stores and online ...

LeBron James has officially entered the Barbie universe as the first-ever “Kenbassador,” and the doll is everything you’d expect from a cultural icon who’s dominated basketball and fashion.

LeBron James will be the first pro athlete to get a Ken doll in his likeness as part of a partnership with Mattel.

Mattel has announced Barbie Ken doll styled after NBA star LeBron James. Here’s everything we know about the drop, including ...

LeBron James is making a fashionable entrance into the world of Barbie. On Wednesday, Mattel, the makers of Barbie, in ...

LeBron James continues to make history. This month, the Akron native will be among the few to be immortalized into a Barbie – or should we say Ken – doll. James has been chosen to a be a part ...

Barbie debuted a new doll in the likeness of LeBron James, honoring the NBA legend as the brand's first "Kenbassador" because ...

Sticking true to James' style and likeness, his Ken doll is an inch taller and comes in larger packaging than the standard ...

A Ken doll made in LeBron James' likeness is set to go on sale soon. Find out more about Mattel's new creation for the iconic Barbie brand and see photos of the upcoming toy.

LeBron James’ new Barbie doll “is a 10!” Barbie introduced the LeBron James Doll as the brand’s first of the Kenbassadors on ...

The Lebron James "Kenbassadors" doll will be available to buy online ... senior vice president of Barbie and global head of dolls at Mattel said.

LeBron James is once again becoming an icon off the court. Read more trending news He has been named the first “Kenbassador” ...