A German company inadvertently embroiled in the Louvre Museum heist after one of its lifts was used in the theft is making the most of its free publicity - by launching a new advertising campaign. Werne-based firm Böcker this week published a social media post featuring the now famous image of its furniture ladder extending up to a balcony outside the Gallery of Apollo.

Authorities say a group of robbers stole 2,000 silver and gold coins worth more than $100,000 from the Maison des Lumières, the House Of Enlightenment, on the night of Sunday, Oct. 19.

Forget France: The Louvre Museum jewelry heist was a classic case of German efficiency.

Investigators said that two members of a four-man gang carried out the theft- using disc cutters to slice open two glass display cases, stealing eight historic pieces in less than seven minutes.

The Louvre reopened Wednesday morning for the first time since the brazen heist of France's crown jewels.

Jewels worth over $100 million were stolen from the Louvre in a brazen daylight heist.

Despite the scale of the theft, investigators were struck by what the burglars did not take- the Regent Diamond, one of France’s most valuable gems, estimated at $60 million.