This week's possible name leak suggests the state's new NHL team may be called the Utah Mammoth, a nod to the Ice Age giants that roamed the region over 10,000 years ago. The big picture: The Utah Hockey Club's official team name and logo could help establish its brand and identity,

Since relocating from Arizona, the team has used its current Utah Hockey Club name. That is one of the names being considered for the permanent nickname, along with Mammoth, Yeti and Outlaws.

Utah captain Clayton Keller indicated back in September that the franchise was leaning toward the nickname Yeti, but team owners Smith Entertainment Group dropped pursuit of the name after running into trademark issues with the cooler brand.