Mister Softee has no tolerance for other ice cream trucks imitating its iconic design, cones and jingle, company officials ...

The New Jersey-based franchise claims that three Big Apple operators are trying to trick children by using "imposter" trucks ...

The storied soft-serve ice cream company, whose tinkling trucks can draw throngs of kids, faces challenges from surging ...

It’s never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company’s peak in the 1960s. Now, there are only around 630 Mister ...

Follow Ricardo Cruz, one of Mister Softee’s 350 drivers, on a sunny day in the city. The company’s famous jingle is part of a dying tradition of New York noise — from knife grinders and ...

PHILADELPHIA -- It's never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company's peak in the 1960s. Now, there are only around ...

OAKLAND, Calif. - Caltrain's new electric transit service begins this weekend. A launch party for the fleet of electric ...

In particular, it focuses on the Mister Softee trucks, which criss-crossed neighborhoods of the eastern US serving ice cream. Looking past the ultra-durable vehicles used – heavy-duty Ford-based ...

Mister Softee is going hard on some copycat ice cream trucks. The New Jersey-based franchise claims that three Big Apple operators are trying to trick children by using “imposter” trucks ...

New York (CNN) — It’s never been harder to be Mister Softee. Once, there were more than 2,000 Mister Softee trucks in 38 states during the company’s peak in the 1960s. Now, there are only ...