The event transforms 700,000 square feet — an area roughly the size of 12 full NFL football fields — at the Ernest N. Morial Convention Center into an "experiential and exhibitory space," Ewell said.

Super Bowl LIX festivities are in full swing in New Orleans ahead of the big game on Feb. 9.Why it matters: Follow us this week for updates as we party hop and go to the official NFL events. The big picture: The Kansas City Chiefs face the Philadelphia Eagles at the Caesars Superdome in New Orleans.

Ahead of the Super Bowl in New Orleans, the convention center there has been turned into a football theme park for fans. It's a popular stop. "We have a lot of games, a lot of shopping, a lot of content, something for fans of all ages," NFL Senior Director of Events Nicki Ewell said.