Sony Pictures Television is hiring a dedicated executive to guide its franchise strategy. Jennifer Rogers Doyle, a long-time Disney executive, has joined Sony Pictures TV in the newly created post of executive vp franchise management.

Sony Pictures Television has hired Disney TV exec Jennifer Rogers Doyle for the newly created position of executive vice president of franchise management. In this role, which Rogers Doyle begins effectively immediately,

Sony Pictures Television is figuring out its franchise strategy. The company has hired Disney’s Jennifer Rogers Doyle to oversee its television franchise business as series such as Cobra Kai, The Boys and Outlander continue to eye spinoffs.

Sony Pictures Television has named former Disney executive Jennifer Rogers Doyle as its new executive vice president of franchise management. Based on the studio's Culver City lot, Rogers Doyle will be responsible for leading and overseeing the franchise strategy and maximizing revenue opportunities for IP such as "Cobra Kai,