Tim Cook got his share of advice from Steve Jobs on how to be successful at Apple, now he's asking John Ternus never to forget his 'north star'

Apple Inc. AAPL CEO Tim Cook says the advice Steve Jobs gave him in 2011 helped guide his 15-year run at the company, and he ...

Apple's Tim Cook says AI-fueled 'RAMmageddon' will make your next laptop and phone a lot pricier

But even Apple CEO Tim Cook recently flagged memory prices as a key hindrance to future revenue during the company's Q2 2026 ...
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Tim Cook urges John Ternus to protect Apple's 'North Star'

Cook's leadership advice: Tim Cook told John Ternus to focus on high-impact priorities and keep Apple's 'North Star'—creating the best products—in clear view. Legacy of past guidance: Cook's ...

Tim Cook, Apple’s Gold Mine Manager

There may never be another iPhone. There may never be a substitute for the device either.
The Berkshire EagleOpinion

Tim Cook’s Apple lessons for Main Street

Apple CEO Tim Cook will hand the reins over as CEO in September, 15 years after he took over from Steve Jobs. What can Main ...
Cult of Mac

5 best Apple products of the Tim Cook era

We give outgoing CEO Tim Cook credit where credit is due for the best Apple products released while he ran the show in ...

Quote of the day by Tim Cook: “Life is fragile. We're not guaranteed a tomorrow so give it everything you've got”

As Tim Cook prepares to step down as Apple CEO, his profound message on life's fragility and seizing every moment resonates ...
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Apple CEO Tim Cook just warned that memory prices keep rising. That’s great news for Micron stock

Memory chips may not grab headlines the way AI models or iPhone launches do, but they sit at the center of both. As demand ...