The new business venture by the Trump family is generating intensifying criticism and ethics questions, even as it has turned into an overnight phenomenon, generating a windfall on paper.

Advocates and holders of crypto will soon influence U.S. policy on the emerging technology after a slew of nominations and advisory appointments by President-elect Donald Trump, who takes office on Monday.

The token TRUMP saw bigger gains in four hours than the S&P 500 has in three decades. Donald Trump didn’t want to wait until his Jan. 20 inauguration to deliver on his promise to be the first crypto president.