Your business's early days may not feel like prime brand-building opportunities. Treat your brand as an item on your to-do-later list, though, and you could pay the price for years to come.

My first business was in the vendor industry, a blue-collar business that I personally ran every day. I never touched a computer or worried about “building a brand.” But my second (and current ...

Digital brand building empowers you to enhance the entire consumer experience. Newsletters Games Share a News Tip. ... The 4 E-Commerce Brand-Building Strategies That Can't Be Ignored Any Longer.

Today, building a brand goes hand in hand with being active on social media. As consumers spend a lot of time there, companies have an opportunity to utilize various platforms and spread the awareness ...

Here are five successful strategies to increase brand awareness, complete with examples from our journey at Black Briar Advisors, including how we turned struggles into triumphs. 1.

Building brand equity can be achieved by a number of branding strategies. One is to extend the current brand name (e.g., Dannon, known for yogurt) into a new product category (water). This is a brand ...

A Mongolian farm wanted to improve its branding and help its community, while developing new products. A dual brand strategy did the trick: one brand for its overarching smart farm initiative, and ...

Similarly, every brand needs a well-thought-out, detailed brand architecture that ensures it stays strong and adaptable. So, what does a good brand architecture look like when done right? 1.

4 Strategies to Build a Strong Multifamily Brand. By Wendy Simpson. February 19, 2025. Facebook. Twitter. Linkedin. Viewpoint. ... A strong brand is rooted in purpose.

Kia's Overhauled Branding Strategy Looks to Compete in the EV Era Kia overhauled its look in 2021 in the hopes of cultivating a more upmarket image as electric vehicles take center stage in the ...