An economic cycle, or business cycle, has four stages: expansion, peak, contraction, and trough. The average economic cycle in the U.S. has lasted roughly five and a half years since 1950 ...

How to convert a tantalizing concept into a managerial instrument of competitive power by Theodore Levitt Most alert and thoughtful senior marketing executives are by now familiar with the concept ...

An extension strategy is usually introduced between the maturity and saturation stages of ... of extending the life cycle of a product There are a number of ways that a business can extend the ...

Global brands are recognizing their responsibility to improve sustainability across the six key stages of a product’s entire life cycle ... for the company to use organic methods that support ...