Add Yahoo as a preferred source to see more of our stories on Google. AMC plans to shorten pre-show ads, a source says. Get the show on the road, AMC says. After the company’s decision to extend ad ...

AMC Theatres CEO Adam Aron provided some further details in an earnings call on Monday about his company’s plans to reduce the length of the ad and trailer-stuffed pre-show his customers see before ...

It appears to be a sign that the theater chain recognizes consumers aren't fond of all the advertisements. By Etan Vlessing Canada Bureau Chief As AMC Theatres reports a strong box office quarter and ...

Settle in, but don’t get too comfortable—AMC’s pre-movie show is about to feel like its own feature-length event. Starting this July, moviegoers at AMC Theatres may find themselves sitting through up ...

EXCLUSIVE: After some major studios clutched their pearls over AMC Theatres‘ decision to book more ads before each movie’s showtime, sources are telling us that the No. 1 circuit is working to shorten ...

Add Yahoo as a preferred source to see more of our stories on Google. Universal and Imax’s grand experiment to put 70MM tickets on sale a year in advance for Christopher Nolan’s The Odyssey is going ...

Get the show on the road, AMC says. After the company’s decision to extend ad time last month caught flak among movie theatre goers and studio execs alike, it seems the theater group is trying to ...