“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

AMC Theatres announced it will be adding commercials before movies, in addition to the already lengthy amount of trailers and ...

Now, a new report has revealed that AMC Theatres has entered into a new deal with its advertisers, creating a new spot for ...

If a movie says it will start at 7 pm, we know there will be at least half an hour of trailers before the opening credits ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

Starting July 1, AMC Theatres, the largest cinema chain in the U.S. and Europe, will introduce an additional commercial to ...

If you’ve ever checked your watch 15-20 minutes into what should’ve been the start of your movie, only to be greeted by yet ...

As if waiting for a movie to start didn't take long enough, AMC Theaters has decided to add more commercials to films' ...

AMC is joining major competitors in running even more commercials before the movie begins starting July under a new partnership with NCM.

AMC responded to news today that they're running more ads before movies. Essentially, it doesn't impact moviegoing, according ...

The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 ...