The latest round of the ongoing war between the world’s two leading sneaker brands is going down in Eastern Texas federal court, where Adidas has filed a lawsuit against Nike claiming patent ...

After the successful launches of the adidas‘ CONFIRMED app in the U.S. and China, the footwear giant is expanding its footprint in North America by making the platform available in Canada. CONFIRMED ...

The rivalry between Nike and Adidas has just escalated into the courts. Adidas has filed suit against Nike claiming that the company has infringed upon nine of its patents pertaining to mobile ...

It was 2015 when Adidas introduced Confirmed, an iOS and Android app that let people in New York City reserve pairs of its highly coveted sneaker collaboration with Kanye West. The process was simple: ...

The continued rivalry between the brands shows they believe owning technological innovation is key to remaining competitive with each other, with Adidas claiming it was the first in the industry to ...

adidas.com and adidas app customers will soon enjoy the power of Amazon’s fulfillment network and the trust and recognition of Prime Buy with Prime will enhance the sportswear brand’s online shopping ...

The move marks the first time the German sports giant has made forays into selling products in-app. As well as offering easy access to the brand’s online store, the app serves up customised product ...

Adidas' Yeezy shoes have been consistently featured on their app this month. Surprisingly, pairs are still in stock, a departure from their typical instant sell-out status. On March 12, the Yeezy Foam ...