Black women can spend up to 4x more on haircare than women in other racial groups, with the average cost coming out to about 18% of their yearly income on products and upkeep alone. African Pride ...

African Pride pushed uniquely intricate hairstyles to the forefront of The Darling Salon’s runway show during NYFW. The brands came together to showcase the power of textured hair and bold fashion, ...

Jazzmene Ford is the marketing and senior brand manager for African Pride. In that role she focuses on determining the trajectory of the company through long-term planning. As an innovative thinker, ...

For decades, African women have faced pressure to straighten, relax, or alter their natural hair to fit into Eurocentric beauty standards. In many professional and social spaces, natural hair has been ...

In a classic episode from the 1994 TV sitcom “Living Single” — which featured successful Black characters including an attorney and a business owner — Kyle, a stockbroker, believed his hair was ...