Nobody knew exactly what to expect when the BMW Group assumed ownership of Alpina, but we now know when we’ll get our first ...

Years after being acquired by BMW, Alpina is finally ready to be more than an aftermarket partner.

A new chapter of performance has just started for BMW, as Alpina becomes BMW Alpina. The transfer of Alpina trademark rights took place on January 1, 2026, marking the launch of the new brand as an ...

First concept debut: The Vision BMW Alpina will be revealed May 15 at Villa d’Este, the brand’s first concept since BMW took full ownership. Luxury-focused design: Teasers show a bespoke large coupe ...

First standalone concept: BMW will unveil the Vision BMW Alpina on May 15, the first concept car since acquiring Alpina, signaling a new brand era. Luxury design focus: Teasers reveal a bespoke coupe ...

Robert has been an auto enthusiast his entire life. He started working on cars at a young age, learning the basics from his father in the home garage on the weekends. Over the years, he learned as ...