Amazon has made a quiet but meaningful change to how marketers can buy its Prime Video inventory, introducing a deal structure that changes one of the most entrenched norms in the CTV ecosystem: fixed ...

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This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. The Federal Trade Commission and 22 state attorneys general have sued Amazon, alleging the ...

For 22 years, I have worked on the buy side – across agencies, brands and now at their intersection – helping buyers navigate ad tech and helping ad tech understand buyers. This past year, I have ...

Amazon is accused of artificially inflating the ad prices on its e-commerce site in a lawsuit filed Monday by Washington’s attorney general, the Federal Trade Commission (FTC) and 21 other states.

The FTC sued Amazon, alleging the company misled advertisers about its pricing and auction systems. The lawsuit, which was joined by 22 state attorneys general, argues that Amazon may have reaped more ...

The Federal Trade Commission and 22 states sued Amazon yesterday, alleging that it has conducted a secret scheme to overcharge advertisers for seven years. “Since 2019, Amazon.com, Inc. has secretly ...

Using private auctions, marketers can now buy Prime Video inventory without a fixed CPM. - Amazon, Adobe Stock Amazon has made a quiet but meaningful change to how marketers can buy its Prime Video ...