Amazon may be testing an AI overhaul for Prime Video, and executive chairman Jeff Bezos is reportedly personally involved.

The company wants to boost engagement through personalized recommendations.

I cut the cord years ago, so trust me, you don't need to worry about missing the latest TV shows and movies. You can stay on top of the watercooler chatter by subscribing to Amazon Prime Video, a ...

Forbes contributors publish independent expert analyses and insights. News and opinion about video games, television, movies and the internet. If you’ve watched Amazon Prime Video content in the last ...

Did you know your Prime subscription now includes a free video game library? Discover the new feature bringing AAA titles directly to your TV.

Amazon is testing an AI-driven Prime Video redesign that could shift paid studio placement toward algorithm-based rankings, raising questions about whether recommendations will genuinely improve for ...

Nope, there’s nothing wrong with your TV—that was an ad you just saw on Amazon Prime Video. Update [3/13/2026]: Amazon just hiked the price for ditching ads on Prime Video. The new price won’t go into ...

The Amazon Luna gaming platform, which had been included in the larger Prime offering, will now be baked into Prime Video too. By Alex Weprin Senior Editor Amazon is making a move to embed its Amazon ...

Once upon a time, having an Amazon Prime membership just meant getting free two-day shipping on your purchases for an annual fee. A lot has changed since then. Amazon Prime Video is part of the Amazon ...

Amazon Prime Video features many prestige movies and TV shows, live sports, and the cool ability to buy or rent programs. Starting today, the newly rebranded Prime Video Ultra will cost $2 more per ...