Awe and alarm around six AR moves in 2026 are hitting tech feeds. The flurry of product launches and demos this spring and summer shows ...

Snap Inc. opened preorders for its SPECS augmented-reality glasses on June 12, 2026, pricing the device at $2,195 with a $200 refundable deposit and listing availability in the United States, United ...

This is by far the most frequently asked question when the subject of Pokémon Go comes up in front of non-players. My husband and I have been playing the augmented reality game since it launched in ...

In its relentless search for ways to weave digital products into people’s lives, Big Tech has achieved some big wins. Smart phones are ubiquitous. Apple Watch users talk to their wrists. Artificial ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...

Users had trouble distinguishing real versus projected text ...

There’s a new mixed-reality headset in town. Samsung’s new Galaxy XR headset isn’t just about stepping into another world, it’s about effortlessly blending the digital with the real world around you.

Brands are constantly seeking innovative ways to connect with their audiences. Today, virtual reality (VR) and augmented reality (AR) are no longer just futuristic concepts. They are powerful tools ...

Evan Spiegel, chief executive of Snap Inc., speaks onstage during the Snap Partner Summit 2024 on Tuesday in Santa Monica. (Charley Gallay / Getty Images for Snap Inc.) In its relentless search for ...

For bringing truly immersive sports and entertainment to venues around the country Cosm operates immersive “shared reality” venues that, thanks to 87-foot diameters, 12K+ resolution LED domes, and ...