The B2B buying journey has historically been both high-touch and highly complex. But the ease and personalization found on consumer-facing ecommerce sites, especially robust marketplaces like Amazon ...

It’s unclear why B2B ecommerce is often compared with B2C, given how different the experiences are for buyers and the underlying infrastructures for selling products online. Yet the comparisons ...

Ben Crudo is CEO of Diff Agency. Ben is a retailer turned technologist and an e-commerce expert helping retailers win today and tomorrow. Handshakes in showrooms have classically marked the beginning ...

As B2B commerce continues on its fast pace of transformation to digital-first, it’s impossible not to look to AI for important technological advancements. Yes, it’s a buzzword, but AI is also an ...

BOSTON--(BUSINESS WIRE)--Zoovu, the leading platform for AI-powered product discovery and ecommerce experiences, announced the results of a B2B ecommerce study with over 400 executives from companies ...

Two prominent research efforts released in Q1-24 on the future of business-to-business (B2B) e-commerce suggest that the marketplace is in bad shape. In February, Forrester Consulting released its ...

B2B e-commerce has grown considerably. In 2021, online sales through B2B e-commerce sites, login portals, and marketplaces increased 17.8% to $1.63 trillion, from $1.39 trillion in 2020. E-commerce ...