"I must be in the front row" became equally as popular as his home-run catch phrase, "Get up, get up, get outta here, gone." More: Celebrate the life of Bob Uecker with this special collector's ...

In the wake of Bob Uecker’s passing, one of his most memorable contributions to pop culture has resurfaced: the iconic Miller Lite “Front Row” commercial. While the ad became a defining ...

Did anyone get more from a humble baseball career than Bob Uecker? The Milwaukee-born player/actor/comic/broadcaster, whose death at 90 was announced Thursday by his ...

I must be in the front row:' Bob Uecker and the Miller Lite commercials As high profile as his appearances were in places like "The Tonight Show With Johnny Carson," the movie "Major League" and ...

few things became omnipresent in the zeitgeist like Bob Uecker's "front row" Miller Lite commercial. It was part of a series of spots for Miller, a product produced in his hometown of Milwaukee ...