The Boston Celtics elected to adjust their expensive roster at the start of the offseason. On Monday, the organization ...

Over the past few weeks, the Celtics have gone from having their championship-winning roster intact to having an unrecognizable lineup projected for next season. Throughout the offseason, Boston has ...

BOSTON – The Boston Celtics have announced the addition of a new alternate logo, extending the team’s family of emblems and further expanding one of the world’s most recognized brands.

The Boston Celtics are an organization steeped in history. So whenever any aesthetic change is made, fans take notice. ... The Boston Celtics logo on the court at TD Garden.

Boston's new look was first revealed by the Boston Globe, which notes that its inspiration dates back more than 50 years ago.. Created in-house, the logo, which is known as the “Lucky Alternate ...

The Boston Celtics officially unveiled a new alternate logo (featured above), which they are calling "Lucky Alternate," on Monday morning. "The new logo, which was created in-house, features a ...

The Boston Celtics are one of the NBA's most iconic franchises, and now, they are looking to expand their brand even more. The team's current logo was designed by Red Auerbach's brother, Zang, in ...

The Boston Celtics have announced which company will be featured on their game jerseys for the 2020-21 NBA season.Vistaprint is the team's new jersey patch partner, as the Celtics announced a new ...

On Saturday, following the ailing Celtics’ 141-126 drubbing by the Brooklyn Nets in the first round of the NBA Playoffs, two things happened. First, as the Nets’ Kyrie Irving was greeting his ...

As part of the deal, Amica becomes the “exclusive auto, home, and life insurance partner of the Boston Celtics,” and its logo will appear on Celtics jerseys starting next season.

BOSTON – The Boston Celtics have announced the addition of a new alternate logo, extending the team’s family of emblems and further expanding one of the world’s most recognized brands.