According to bestselling author and marketing expert Mark Schaefer, the next—and last—great marketing strategy is community. When I read his latest book, Belonging to the Brand, I was ...

Empowering your audience with valuable educational resources can turn them into passionate advocates for your brand. By ...

It's not about sales. If you already have an online brand community or you're just looking to get started, it helps to do a bit of benchmarking. Here is a list of 10 examples to consider. These online ...

Learn why successful brands rely on genuine audience insights, emotional resonance, and crafting narratives that reflect consumer aspirations.

Under the umbrella of food entrepreneurship, influence is not just a matter of social media fame or creating a trendy menu. ...

There will also be brand-new events for the community to take part in, like an outdoor fashion show and a break dance battle.