According to bestselling author and marketing expert Mark Schaefer, the next—and last—great marketing strategy is community. When I read his latest book, Belonging to the Brand, I was ...

Empowering your audience with valuable educational resources can turn them into passionate advocates for your brand. By ...

Jamie Gersch, CMO of Rothy’s, discusses how social media comments help inform product decisions for the brand.

Learn why successful brands rely on genuine audience insights, emotional resonance, and crafting narratives that reflect consumer aspirations.

It's not about sales. If you already have an online brand community or you're just looking to get started, it helps to do a bit of benchmarking. Here is a list of 10 examples to consider. These online ...

Under the umbrella of food entrepreneurship, influence is not just a matter of social media fame or creating a trendy menu. ...

In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...

Rather, it's a commitment by that brand to progressively become more sustainable as a business. The SB Member Network provides a forum for members to learn from one another and challenge each other to ...

Fournier, Susan M., James McAlexander, John Schouten, and Sylvia Sensiper. "Building Brand Community on the Harley-Davidson Posse Ride (Multimedia Case)." Harvard Business School Multimedia/Video Case ...