Your brand lives principally in the minds of your customers and prospects, but that doesn’t mean you can assume their ...

Brand equity is difficult to define and challenging to measure. It’s about consumers’ awareness of brand features, what makes brands memorable, recognizable and reliable. It’s about the ...

Brand equity expresses the value of a brand to consumers beyond strictly physical assets, and as a commercial property. Defining strong brands; how brand images drive brand equity. Ever since David ...

One of the issues that was raised in one of the panels yesterday 1 was the question of Behavioral and Attitudinal measurement of Brand Equity. I reacted very strongly to the idea of Behavioral versus ...

Honor's focus on high-end devices and technology is expected to continue under Jian Li, who will succeed Zhao as CEO.

Perhaps two of the most challenging aspects of our roles are identifying the activities that will help us build brand equity and showing the value of our efforts to stakeholders – especially those in ...

Tata Asset Management has introduced a new brand identity with a refreshed logo for Tata Mutual Fund. The new logo features ...

Opinions expressed by Forbes Contributors are their own. Mike Dojc is a South Carolina-based journalist who covers golf. Golf startups aiming to secure a capital injection to grow their business ...