Brand equity helps build the relationships between the perceived benefits and perceived costs that people relate to that product. As a result, nobody questions the prices of Hermès goods.

In this edition of Economic Times Brand Equity's Digital Cover, we spotlight a phenomenon whose journey in Indian cinema reads like a gripping screenplay.

Brand equity, however, can also turn negative. Examples are communications services that get a reputation for wretched customer service, automobiles with a dangerous design defect, or a widely ...

Brand Equity is the special or premium value attached to a brand and its products. It is based on the consumer’s perception and trust that they have in the brand. It is associated with a brand ...

Understanding online brand equity is no easy feat, which is why Frances Martin-Isaacs, creative director at Relevance, penned a guide explaining the differences between brand equity and brand ...

For example, “brand equity” has been used to refer to what customers think of a brand, how strong the brand is and even the financial value of the brand to the firm. Series of Articles. The purpose of ...

Legal tech has become about earning the right to guide people through life’s most critical decisions. And that starts with ...

Brand equity explains what a customer just bought and determines whether they'll return next year. Since most people aren't in the market for your product today, ...

In 2024, consumer trust and brand familiarity are more important than ever for business success across all industries. Research shows that 81% of consumers need to trust a brand before considering a ...

As Uganda's business and consumer landscape continues to evolve, building strong brand equity has become essential for long-term success. With growing competition across industries, brands must go ...

To understand the term Brand equity better; a brand’s competitive advantage, increasing sales, performance of new products, and maintaining customer loyalty denotes the equity a brand.