An experiential retail strategy aims to enhance the perception of the brand in the customers’ minds. Consider the example of ...

1. CREATE AN IMMERSIVE METAVERSE EXPERIENCE FOR CLIENTS.

Embracing the potential of dormant customers is not only a cost-effective strategy but also a crucial step toward achieving ...

Auto brand loyalty rose to 52.6 percent in 2024, up 1.8 points from the previous year and nearly back to the high of 54.5 ...

The founder talks about finding key trends, longtime subscribers and the company's expansion into buzzy new categories.

In recent years, independent retailers have played an increasingly large role in the expansion of the fashion industry.

In a fast-paced digital landscape, brands must go beyond offering great products or services—they need to create a connection ...

Press Release Antavo, the AI-powered Loyalty Platform, announces today the launch of its Global Customer Loyalty Report 2025, ...

Building customer loyalty is a key goal on brands and retailers’ agendas, but according to new research from SAP Emarsys, 83 percent of consumers feel undervalued by the brands they remain loyal ...

Good morning from Skift. It’s Wednesday, January 8 and here's what you need to know about the business of travel today. Skift ...