An experiential retail strategy aims to enhance the perception of the brand in the customers’ minds. Consider the example of ...

Auto brand loyalty rose to 52.6 percent in 2024, up 1.8 points from the previous year and nearly back to the high of 54.5 ...

1. CREATE AN IMMERSIVE METAVERSE EXPERIENCE FOR CLIENTS.

Embracing the potential of dormant customers is not only a cost-effective strategy but also a crucial step toward achieving ...

Press Release Antavo, the AI-powered Loyalty Platform, announces today the launch of its Global Customer Loyalty Report 2025, ...

In a fast-paced digital landscape, brands must go beyond offering great products or services—they need to create a connection ...

In recent years, independent retailers have played an increasingly large role in the expansion of the fashion industry.

Good morning from Skift. It’s Wednesday, January 8 and here's what you need to know about the business of travel today. Skift ...

LexisNexis Risk Solutions announced that its second annual U.S. automotive brand loyalty study indicated that brand loyalty ...

Brand loyalty is a big thing for American car buyers. For some, the car brand they support is more important than whether they vote red or blue, and family feuds have been fought over the rebel in ...