Brand positioning research gives you valuable insights into market ... For B2B marketing, you can use vertical-based positioning to find your ideal customers. For example, if you offer enterprise ...

(Example: Cirque du Soleil) 2. Claim the gold standard: What is collectively understood and accepted to be the "ideal" your category has to offer, and how can your brand claim, utilize, or position ...

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions.