Source: Shutterstock. It’s hard enough to come up with a strong brand positioning; one that is credible, inspiring, competitive and brave. It will have taken months of reviewing the data, analysing ...

Brand positioning is a process of getting your brand out there and establishing it as something worth thinking about. It’s not a matter of what you do, but rather how you do it.

In building or evolving a brand’s position, there are a few key steps that simply can’t be skipped or circumnavigated without significant repercussions.

The brand positioning statement is probably the most important sentence in a marketing plan. It brings focus to the development of a marketing strategy and the marketing plan and tactics ...

Many people have different interpretations about what brand positioning means. It’s one of those concepts that is hard to pin down, yet at the same time is so important to the success of your ...

Brand positioning research is the process of discovering how your brand fits into the market. In B2B, it analyzes how your company is perceived by the businesses you want to work with, and the value ...

Brand equity is the value your company name has in the marketplace beyond what your accounting records show. Positioning is the use of marketing to project differentiation in your company ...

5. A Lack of Insight and Lack of an 'Idea' in Your Brand-Positioning Statement. Good brand-positioning statements capture an idea that is either based on a unique insight or that resolves an inherent ...

Events Home 2025 Events Calendar Upcoming Events Brand Insider Summit Travel & Hospitality May 14 - 17, 2025, Nashville Brand Insider Summit CPG May 18 - 21, 2025, Nashville ...

Brand Positioning and Market Strategies for 2025: Experts Weigh In. Lauren Parker . Wed, Jan 15, 2025, 10:53 AM 7 min read. In the third article in a 2025 Consumer Outlook series, experts offer ...