In the third article in a 2025 Consumer Outlook series, experts offer insights on how brand positioning must evolve with shifting markets. To read the first article in the series, click here.

Startup founders often lack time but they should invest resources in identifying a winning brand position that will then drive all their strategic decisions.

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Target has been aggressively growing store brands like Good & Gather and Up & Up, which deliver better margins and help keep ...

Provides an overview of the complex topic of brand positioning, a marketing strategy that aims to make a brand occupy a distinct position, relative to competitor brands, in the mind of the consumer.

The University at Buffalo amplifies ambition for students, faculty, staff and the community, offering vast possibilities for achievement in a diverse, supportive and creative environment. As New York ...

Two professors of marketing at Western Washington in Bellingham take a step back and analyze the recent election as a ...

Provides an overview of the complex topic of brand positioning, a marketing strategy that aims to make a brand occupy a distinct position, relative to competitor brands, in the mind of the consumer.