When launching a new brand, achieving brand awareness is the first step to establishing valuable brand equity.

We can apply these models to everything from competitive positioning analysis ... is an innovative process that enables brand leaders to make better strategic decisions.” The enhanced AI-powered ...

The following discussion in the Lengyun Fashion Circle revolves around industry issues and summarized insights. These shared ideas are a collective reflection of industry wisdom and do not represent ...

A company's positioning strategy is affected by a number of variables related to customers' motivations and requirements, as well as by its competitors' actions. Before you position your product ...

key brand messaging and mobile marketing being a “strategic priority” for the brand. Navigating the competitive telecoms market requires a strategic vision, according to Koutsoudakis who has been with ...