In the third article in a 2025 Consumer Outlook series, experts offer insights on how brand positioning must evolve with shifting markets. To read the first article in the series, click here.

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Provides an overview of the complex topic of brand positioning, a marketing strategy that aims to make a brand occupy a distinct position, relative to competitor brands, in the mind of the consumer.

Target has been aggressively growing store brands like Good & Gather and Up & Up, which deliver better margins and help keep ...

A tagline, brand name, or logo are not a position either. Also, choosing a position without first correctly segmenting the market and targeting a specific segment is just a message; it's not a ...

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Provides an overview of the complex topic of brand positioning, a marketing strategy that aims to make a brand occupy a distinct position, relative to competitor brands, in the mind of the consumer.