Empowering your audience with valuable educational resources can turn them into passionate advocates for your brand. By ...

We asked content marketing experts how they create engaging thought leadership pieces. Here’s what they learned about ...

Using primary and secondary fonts, colors, photography and other elements is key to creating campaigns that engage audiences and build awareness for the CU Boulder brand. The examples below illustrate ...

In the third article in a series, experts at Aptos, Hilco Consumer Retail, Edited, Retail Strategy Group, Runway Brands Group ...

"Social commerce" is more than just a trendy buzzword nowadays; it’s a tool brands can use to deepen their connection with ...

Discover the key marketing trends that will define and drive brand strategies in 2025 for unparalleled success.

What constitutes a meaningful differentiator in the beauty industry will be completely different from what does in B2B software services, for example. Let's have a look at a few standard approaches to ...

brands and services. Examples of masterbrands include General Electric, Virgin, Coca-Cola, Disney, Diageo, Unilever and P&G. A masterbrand strategy is one that creates campaigns or executions at... We ...

The last time Walmart refreshed its brand, the Great Recession loomed large ... “We’re going to be very strategic about what assets get transferred and when,” added Hartman. “It’s not going to be an ...

Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking ...