Brian Niccol stands to earn $10 million in signing bonuses after a "dogged pursuit" to convince him to lead the company.

Starbucks' (NASDAQ: SBUX) new CEO Brian Niccol has been rapidly implementing changes within the iconic coffee brand, aiming ...

His substantial pay package, which detailed in a recent securities filing with the SEC, includes buyouts of Chipotle Mexican Grill shares.

Starbucks has always remained a historical favorite among various age groups, particularly the millennials and Gen Z.

Starbucks CEO Brian Niccol reaffirmed ... back the condiment bar. Niccol also said the company would revert cafés back to their former "coffee house" aesthetic with "personal touches" like ...

Brian Niccol, the new CEO of Starbucks, has identified mugs as an integral part of his turnaround plan. As Brian Niccol orchestrates the turnaround of Starbucks, one thing he wants to see is ...

"We have to clear the noise out both in food and beverage menus," CEO Brian Niccol said in a statement ... glasses or clean personal cups from home, and can also bring their cups back for another ...

The "fundamental change in strategy" was outlined by Chairman and CEO Brian Niccol during a Tuesday earnings call. He noted that recent changes — like the return of the condiment bar and ...

Starbucks CEO Brian Niccol revealed during the company’s first quarter fiscal year 2025 earnings call that the coffeehouse chain will cut “roughly 30%” of its food and beverage menu items by ...

Brian Niccol stands to earn $10 million in signing bonuses alone for staying at Starbucks for six months after a "dogged pursuit" to convince him to lead the company. The board’s investment ...