But for eyes, many are being awakened to the beauty of the brown mascara. “Many of my clients have been asking me if I think they should start using brown mascara,” celebrity makeup artist Aubrey ...

If you have brown eyes, you’re in luck! Brown eyes are a neutral canvas, making them incredibly versatile for experimenting with different makeup shades. The key to making brown eyes pop lies in ...

The sultry, dramatic look of the classic smoky eye is a trend that never goes out of style—and can be a great way to ...

Ariana Grande is the master of holographic makeup. Grande, 31, showed off her iridescent eyeshadow via Instagram on Thursday, ...

This eyeshadow quad from Covergirl makes applying eye makeup easier than ever with four neutral shades that are designed to ...

You can never go wrong with a warm-toned eyeshadow like this one. Boasting a mix of high-pigment mattes and shimmers, this palette has everything you need to create an eye look with just one product.

Blue Ivy taught her grandmother how to get rid of the gray hairs in her eyebrows — and Tina is shocked by the results.

Case in point? Plum eyeshadow is trending. According to a new report from Afterpay, searches for “plum eyeshadow” are spiking, with a 50% year-to-date rise, signaling a growing appetite for rich, ...