B2B marketers can increase engagement by adopting B2C tactics—focusing on personalization, experiences, and emotional ...

AI can be instrumental in building your brand and boosting awareness, but the right approach is critical. A custom GPT delivers tailored collateral based on your ethos, personality and unique ...

To sum up, you spend money on paid media to support a strong, intrinsically growing consumer brand, not a failing or stagnant one. This seems counter-intuitive, but, in my experience, businesses with ...

We asked industry experts to share one piece of advice they’d give to someone hesitant to start building their personal brand. What can you gain from taking the first step? Here are the steps ...

Understanding marketing funnels might seem straightforward, but implementing them effectively requires nuanced strategy and deep market insight.

targeted PR and SEO strategies that center on local SEO can improve overall visibility for service-based businesses—including expanding targeted customer reach and building brand awareness ...

At Next PR, we like to divide our work into “buckets” like building brand awareness, developing a CEO as a thought leader, or outpacing competitors in share of voice. We set objectives with a ...

You can double down on performance marketing, but you'll wind up spending more for less if you skip brand-building. The post How to prove the value of brand marketing without sacrificing ROI appeared ...