Perhaps two of the most challenging aspects of our roles are identifying the activities that will help us build brand equity and showing the value of our efforts to stakeholders – especially those in ...

Over time, the personal branding grind like any other grind can lead to burnout. Here’s how to tap into your personal brand ...

When launching a new brand, achieving brand awareness is the first step to establishing valuable brand equity.

Read more Spending on marketing builds brand equity which, in turn, builds brand value – in good times and in bad. Yet all too often, marketing spend is cut when recession bites. To retain spend, ...

In a remarkable shift, Guinness Nigeria Plc has posted an impressive 94% reduction in net loss in the first half of 2025, as outlined in its unaudited financial results. From a staggering net loss of ...

Summarises knowledge and offers guidance and reading on brand equity, a measure that sometimes relates to financial value but more commonly reflects a consumer view of a brand. Building brand equity ...

The next phase of change of marketing is one steered by algorithm-driven media and AI-generated creative, and faces even ...