DFL hires Relevent to sell Bundesliga media rights in USA
The German Football League, abbreviated in German as the DFL, has signed a deal with American media agency Relevent. This agreement will help the Bundesliga sell the media rights of its soccer competitions to audiences on this side of the Atlantic Ocean.
DFL signs Bundesliga media rights and marketing partnership in Americas
Relevent president Boris Gartner says staging games in the US is not part of the marketing-focused collaboration.
Bundesliga Enters Partnership With Relevent To Help Expansion On Important US Market
Relevant and the DFL announced that they will expand their Bundesliga Americas team as part of the new partnership. Relevant currently has branches in New York City and Guadalajara. The DFL already has an office in New York City,
DFL to partner with US marketing firm to grow Bundesliga in the Americas
The DFL has announced that they have agreed to a long-term partnership with marketing firm Relevant Sports to help grow the Bundesliga in the Americas.The partnership will help market the media
Bundesliga turns to Relevent to support Americas growth in long-term deal
The DFL, the German soccer league, has today announced a significant long-term strategic partnership with Relevent Sports, the global sports and media rights company, to expand its commercial activities in the Americas region.
Bundesliga targets America with Relevent partnership
The deal, understood to be for 17 years, will see Relevent market the media rights and work to build the popularity of the Bundesliga and Bundesliga 2 in North America, Central Am
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