Burger King has also tried to justify the higher price by improving the product itself.

Burger King dazzled Oscars viewers with a self-deprecating ad campaign, announcing it had fired its "King" mascot and revamped the Whopper.

Burger King has developed a reputation for creating some of the best fast food ads across the decades, but its latest campaign might be a step too far (for me at least). Letting its iconic Whopper do ...

A photo of a woman eating a burger in hospital after giving birth has sparked “outrage” over claims the intimate snap promotes unhealthy eating habits. But the criticism of the image, which features ...

Burger King - Where's Herb 2 Pillsbury Co.'s Burger King takes the stage at Super Bowl XX with its $40 million "Herb the Nerd" campaign via still-independent agency J. Walter Thompson, its agency ...

Burger King’s first commercial since deposing The King has been well-received by consumers, but the chain’s campaign marks only the first step in a long road toward turning around customer perception ...

Burger King, currently in transition with new management, creative agency and menu updates, unveiled a new marketing campaign last weekend to introduce the chain’s new California Whopper. The TV spots ...

Burger King's 90-second ad at the Oscars announced that the King mascot is officially fired (Image: youtube/@Burger King) Last night's Academy Awards proved to be a major evening for celebrities, and ...