Starbucks' new CEO, Brian Niccol, has a vision to make Starbucks into a classic coffeehouse, but he has to contend with an ...
The coffee giant believes it can double its company-store count in its home market. It is also planning major menu cuts and ...
As part of CEO Brian Niccol's Back to Starbucks plan, the company is making changes to get loyal customers back in the door.
The condiment bar is coming back, and diners will get unlimited free refills of iced or hot coffee whether they’re rewards ...
Global coffeehouse chain Starbucks will cut corporate jobs as new CEO Brian Niccol continues to implement changes to bolster ...
As part of CEO Brian Niccol's Back to Starbucks plan, the company is making changes to get loyal customers back in the door.
Quarterly profit and same-store sales decline, but CEO Brian Niccol cites ‘positive response’ to chain’s efforts to woo back ...
Brian Niccol became the Starbucks CEO in 2024 after driving Chipotle’s revenue up 800%. Backed by former CEO Howard Schultz, ...