Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

One of the greatest failings of a PPC specialist is being unable to take a step back and see the big picture. You can get lost in the weeds of account management and focus too much on vanity metrics, ...

Here are some common goals: Increase brand awareness: Get more people to know who you are. Improve public perception: Change ...

The consumers of today are savvier than ever. When it comes to marketing and sales strategies, spinning the truth and other artful tactics don’t work as well as they used to. I believe this is because ...

If you've just added the not-so-simple task of "Marketing Campaign" to your to-do list, you might find yourself struggling to get started. Planning an entire campaign is no easy feat, and it can be ...