KFC claims that Church's use of the phrase "original recipe" in its own advertisements "is likely to create confusion in the marketplace.

In a lawsuit filed Nov. 8 in the U.S. District Court for the Eastern District of Texas, KFC has accused fellow fast-food fried chicken purveyor Church's Texas Chicken of violating its trademark rights by using the phrase "Original Recipe" in its advertisements and promotions.

Church's Chicken has recently begun advertising some new chicken, bragging about the fact that they've gone back to the "original recipe." This is famously what KFC calls its fried chicken, in reference to Harland Sanders' original recipe.