Coca-Cola scraps its logo in the return of an iconic campaign
"The first-of-its-kind campaign, which sparked a global phenomenon by swapping iconic Coca-Cola logos for personalised names, ...
Coca-Cola is reviving one of its most iconic products for ‘nostalgic’ Gen Z
Coca-Cola is reviving its iconic “Share a Coke” campaign for the first time in over a decade — this time targeting a younger audience. Starting in April, Coca-Cola cans and bottles will feature ...
Coca-Cola brings back ‘Share a Coke’ for Gen Z
The custom labels are back for the first time in over a decade. Now, there are digital elements for even more personalization ...
Coca-Cola to revive ‘legendary’ bottles 12 years after being discontinued in the UK
COCA-COLA is set to bring back its “legendary” bottles 12 years after they were discontinued. The iconic bottles came out in ...
Marketing Week5d
Coca-Cola brings back personalised cans with ‘Share a Coke’ campaign
First launched in 2011, the personalised packs delivered a sales uplift and engaged more young consumers, something Coke will ...